This award-winning, 4-color publication is provided as a member benefit. Published every 3 weeks, the Leader provides timely news articles and features on issues and trends affecting the speech-language pathology and audiology professions.
Circulation
Reaching more than 140,000*, The ASHA Leader offers advertisers the lowest cost per thousand readers of any speech-language-hearing publication. It’s also very well-read, with more than 1/3 of members surveyed reporting that they read at least 75% of each issue.**
How to Place a Classified Ad in The ASHA Leader
To place your ad in The ASHA Leader e-mail your insertion order to Regina Gibson-Burtnick at RGibsonBurtnick@asha.org or Elaine Weisblatt at EWeisblatt@asha.org. Be sure to review the ASHA's Advertising Standards. Include the following information with your insertion order:
- The issue dates your classified ad is to run
- Contact name, mailing address, phone and fax numbers, and billing address, if different
- Indicate the type of ad you would like to place (display or column)
- If placing a column ad, include your ad copy
- If placing a display ad, include the size and shape of the ad you'd like to place (Electronic art is required for display ads. See Electronic Submission Requirements section.)
Insertion orders may also be faxed to 301-296-8596.
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Deadlines
All copy, cancellations, and corrections must be received in writing by 12:00 p.m. Eastern time on the deadline date. The ASHA Leader is published every 3 weeks on Tuesdays.
The ASHA Leader Career Section
2009 Deadlines and Issue Dates |
|
Column/
Display Deadline* |
Art Deadline |
Issue Date |
|
Dec 4 |
Dec 8 |
Jan 20 |
|
Jan 6 |
Jan 8 |
Feb 10 |
|
Jan 27 |
Jan 29 |
Mar 3 |
|
Feb 17 |
Feb 19 |
Mar 24 |
|
Mar 10 |
Mar 12 |
Apr 14 |
|
Mar 31 |
Apr 2 |
May 5 |
|
Apr 21 |
Apr 23 |
May 26 |
|
May 12 |
May 14 |
June 16 |
|
June 9 |
June 11 |
Jul 14 |
|
July 7 |
July 9 |
Aug 11 |
|
July 28 |
July 30 |
Sept 1 |
|
Aug 18 |
Aug 20 |
Sept 22 |
|
Sept 8 |
Sept 10 |
Oct 13 |
|
Sept 29 |
Oct 1 |
Nov 3 |
|
Oct 20 |
Oct 22 |
Nov 24 |
|
Nov 10 |
Nov 12 |
Dec 15 |
*All column ads must be received by 12:00 PM Eastern time on the closing date.
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Column Ad Rates
Position Available ads (text ads listed by state)………$140 U.S./vertical column inch
1 inch = 8 lines
1 line = approx. 35 characters/line
Ads are priced in 1/4-inch (2-line) increments.
Minimum = 3/4-inch (6 lines).
To estimate the cost of your ad
- Count the number of characters and spaces and divide by 35 to get the approximate number of lines in your ad.
- Divide that number by 8 and round up to the next ¼ inch. This will give you the approximate number of inches. Multiply by $140.
- Alternatively, you can set your line length on your word processor for 35 characters or set your column at 2.4 column inches using 12-point type.
Example:
F-t Audiologist: Anywhere USA.
Start Sept 2009. Benefits include
sign-on bonus, health, dental, vac
plan. Great access to city. CCC.
Resume to Mary Jane Sunshine,
Happy Valley Hospital, 800
Sunnyside Dr, Anywhere USA.
Call human resources:
301-555-5555. AA/EOE.
This ad has 260 characters with spaces. The approximate number of lines is 7.42. Rounding up to the next ¼ inch equals 8 lines, or 1 column inch. Cost = $140.00.
Stand out from the crowd by using a logo!
Submit your camera-ready logo (no larger than 1 3/4" wide x 3/4" deep) no later than the day following the Column Ad Deadline.
Cost…….$125 b/w; $300 color (per insertion).
Display Ads
Place a display ad to increase visibility. These ads must meet specific dimensions and require art. See details under Classified Display Ad Sizes. Send your display ad order by the Display Deadline and your art by the Art Deadline listed on the 2009 The ASHA Leader Career Section Deadlines and Issue Dates.
|
2009 ASHA Leader Classified Display Rates |
|
|
Black & White |
1x |
4x |
8x |
12x |
16x |
Add 4-Color |
|
Full-Page |
$5,500 |
5,388 |
5,222 |
5,055 |
4,888 |
1,000 |
|
Junior Page |
3,215 |
3,086 |
2,990 |
2,895 |
2,799 |
1,000 |
|
2/3 Page H |
3,060 |
2,939 |
2,848 |
2,757 |
2,666 |
1,000 |
|
1/2 Page Jr H/V |
2,120 |
2,037 |
1,974 |
1,911 |
1,848 |
750 |
|
1/5 Page V |
1,175 |
1,125 |
1,090 |
1,056 |
1,050 |
500 |
|
1/12 Page H |
700 |
674 |
653 |
632 |
612 |
500 |
|
Career Section Display Ad Sizes |
|
|
Width x Depth |
|
Full-Page |
9 5/8" x 10 1/8" |
|
Junior Page |
7 1/4" x 9 1/2" |
|
2/3 Page H |
9 5/8" x 6" |
|
1 / 2 Page Jr H |
7 1/4" x 4 1/2" |
|
1 / 2 Page Jr V |
3 ½ " x 9 1/2" |
|
1 / 5 Page V |
3 ½ " x 4 1/2" |
|
1 / 12 Page H |
3 1/2" x 2 1/2" |
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General Mechanical Requirements
Ads less than a full page require a border rule. ASHA does not float ads.
Display ads must be in specific dimensions. Film negative (with positive proofs), right reading, emulsion down, or one-piece camera-ready art. Four-color must supply color-corrected screen negative to size with set of progressive proofs and/or complete color proofs. Ads must measure the exact dimensions listed below. ASHA is not responsible for corrections or missed deadlines. Only ads meeting ASHA's clinical and technical requirements will be published.
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Electronic Submission Requirements
To submit your display ad on floppy disk, Iomega Zip cartridge, Jaz 1GB/2GB cartridge, or CD-ROM please follow these requirements. For more details refer to asha.org/about/marketing
Adobe Acrobat PDF files
All fonts should be embedded. All ads must use the Distiller Job Option settings posted at the web address above.
Adobe Illustrator EPS files
Use Mac format, use CMYK or grayscale, and save file as eps. All fonts created in Illustrator should be converted to vector outlines. Files should have an output resolution no lower than 800 dpi.
QuarkXPress 4.x and Adobe PageMaker 7.0 (these are not recommended)
Whenever possible, print or export QuarkXPress and PageMaker files as PDF files. If you must send page layout application files, always supply all the elements that went into the files: fonts (both screen and printer font files as Adobe Type 1 fonts) and art files (vector EPS and high resolution CMYK or grayscale or bitmap EPS images). DO NOT use menu styles bar for fonts in QuarkXPress. Images should have resolution no lower than 300 dpi. Bitmap files should have a resolution no lower than 1200 dpi. Do not embed graphics files into PageMaker page layout files.
Please provide:
Labeled disk with advertiser name, ad name/headline, date, and return address; printout of items on disk; and positive proof/printout of ad.
The ASHA Leader Specs
Trim Size: 10 3/4" x 12”
Full Page Bleed Film Size:11 ¼” x 12 ½”
Printing Method:Web
Paper/Stock: Coated
Line Screen: 133
Binding: Saddle-stitched
Placement Policy: Interspersed
Questions? Call Regina Gibson-Burtnick or Elaine Weisblatt
800-997-4237 (Advertising-related questions only via the 800 number)
Mail art to:
The ASHA Leader Classifieds
2200 Research Boulevard #210
Rockville, MD 20850-3289
Cancellations
No cancellation will be accepted after the closing date (see deadline dates). Failure to notify of cancellation in writing by the deadline date will result in the advertiser's being invoiced for the full insertion.
Payment
Payment is due 30 days after the invoice date. ASHA reserves the right to withold further advertising space if an account is past due. If an account becomes past due, future orders will only be accepted after the balance due and prepayment for any new ads are received.
Discount
15% commission allowed for display ads to recognized ad agencies.
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